TRAVEL MARKETING & MEDIA

With over 2 decades of marketing experience in the travel industry, and having built over 200 travel advisor websites + over 100 other websites from other industries, there are some things I know for sure…

Google does not have a preference for any platform over the other. I learned this directly from engineers and Google management when I was AT GOOGLE.

Search engines and website visitors care about the content on your website, how you name your page, label your images, and choose your keywords.

Drop and drag builders are the only user-friendly versions of the other platforms. They just wanted to reach the market of users who didn’t know how to code, so they spent time and money creating a drop and drag interface for you.

Being able to edit all areas of your own website by yourself and having complete control of your website is critical.

Your website cannot be a reflection of your consortia or host agency.

It has to directly reflect the niche your business is focused on and the audience you want to attract.

The layout of your website needs to be clean and make sense. It has to convince your audience that you are the solution to their needs.

The platform that you choose needs to allow you a luxury design. If it doesn’t offer you the ability to have a layout with white space, the right fonts, and a sophisticated layout, it’s not for you.

Try convincing an Apple addict to switch to an Android device and they will open a debate you’ll wish you’d never started.

They are so passionate and so convinced that they can never be swayed, that you’ll wish you’d stayed silent.

The same goes for Wix, WordPress, Squarespace fans. They love their platforms and don’t believe in any others.

They can’t see why anyone else would ever use another platform and only want to know and love what they have built their website on.

Why? Like anything in life, we know what we are comfortable with. We know what works for us. New is scary. And when we come together with like-minded people (other WordPress or Wix lovers, we collectively love on – and hate on – the same things).

So which platform should your website be built on?

Here’s the truth from the founder of a marketing agency who has built over 200 travel websites on ALL of the platforms and loves them ALL equally. it’s like the war between Apple and Android users… you’ve never convinced them!