ONLINE TRAINING & DEVELOPMENT
Tailor made for travel industry entrepreneurs by a travel industry expert.
TMM
FOR TRAVEL ENTREPRENEURS
Our online courses were tailor-made for the travel industry by industry experts and have been taken by thousands of travel agents to improve their traffic flow and sales. Not sure which one to take first?
Email us and tell us about your business and goals and we’ll identify which ones should be your priority.
Short Courses
"Sandra’s knowledge of marketing for travel advisors is right on target! Her Travel Marketing Revolution program helped me grow my travel business and gave me clarity. I’m applying the steps from the program again as I rebrand and up level my travel business. Gone is the sense of overwhelm and uncertainty about what to do next - I have clear, actionable steps to follow and I am in control of my marketing system. It’s one of the best investments I’ve made for myself and my travel business!"
Donna McGougan
Serafina Travel
"Yes, I highly recommend Travel Marketing & Media. They go above and beyond with sharing excellent best practices for enhancing the professionalism of ones travel business. One of the best educational and services I've encountered for travel advisors!"
Bonita Lockley
VIP Wellness Getaways
"Sandra and her agency are wonderful in what they do. From the first time I spoke to Sandra I felt I knew her. She offers wonderful advice not even knowing if I was going to be a client. When someone invests in your business that way, it's the right choice! I have used Travel Marketing and Media for my website and currently subscribe to the Social Media Suitcase. They also did my logo. I am amazed by the customer service level they give. Thanks so much for helping my business grow!"
Denise Van Meter Lorentzen
Dreams Travel Consulting
Our Signature Course Travel Marketing Revolution
This 19 module course is a no brainer for anyone who wants new clients on a continuous basis. Each month the content, training, coaching, tools, and templates are all about getting new clients and keeping them. What we teach you each month can be implemented into any travel business big or small, new or old.
If you can set aside 2-3 hours per month to learn and implement these high converting strategies into your business, you will get and keep more clients.
As a Travel Marketing Revolution Member you also receive discounted pricing on our mini courses below.
The course typically opens only twice per year in May & November.
Social Clarity
Do you feel like you have tried everything and you just can’t seem to crack the code?
Are you hearing crickets every time you post something?
It’s not you friend. It’s your strategy.
You need a social media framework. You need Social Clarity. Enrollment window: November 20 – November 30 In this course you will learn:
- How to know which platform to use (quiz included)
- Where social media fits in your marketing funnel
- Choosing your social handle
- Writing the perfect bio
- What to post and what not to post
- Schedule a whole month of posts to social media in 40 minutes
- Finding new ideal clients and starting a conversation with them
- Engaging with your audience
- The anatomy of a post
- Finding the right images + credit vs permission
- Calling your audience to action
- Conversion goals
- Reposting & tagging
- Hashtags
- Pandemic intros
- Analytics
- Troubleshooting Guide
Video & Live Streaming for Travel Entrepreneurs
For a potential new client to pay you money, they need to know, like and trust you. Building the “KLT” (know, like and trust) factor with a stranger can take time and requires strategy.
The fastest way to build KLT is through video. When your audience can see your face, hear your voice, and read your body language, your sales will close faster.
In this course, we’ll teach you the three different types of video your travel brand/business needs, how to create them (lighting, sound, equipment, scripting and more), how to film videos yourself with 3 simple items (from your phone), how to set up in your home, and how to get your video seen by as many people as possible.
BONUS: This course is taught by multi-award winning producer, director, and host, Anthony McLemore. You’ll be learning from a TV, news and documentary veteran and genius storyteller. Travel Industry Expert, Sandra McLemore co-created the course to ensure it’s perfectly relevant for your travel business.
List Building for Travel Entrepreneurs
To run a successful travel business you must have a steady stream of new prospective clients coming in regularly. As you’ll learn in Travel Marketing Revolution, this is a top tactic in your marketing funnel.
Throughout this course, you’ll learn…
- How to collect and manage your business email addresses
- What a lead magnet is, why you need one and how to create the perfect one that is sure to help you grow your email list
- Why you need a marketing funnel and how to map it out
- How to work your email list, education, support, sales
- Smart ways grow your email list
- Tips on how to set up your email sequences
- How to select and use events/expos to grow your email list
Email Marketing Masterclass - Flodesk
Learn how to completely set up your email marketing platform in Flodesk with this step by step masterclass. No tech experience required and after 120 minutes with Sandra McLemore, you’ll be a pro! This is a previously recorded Masterclass.
By the end of the masterclass you’ll know how to do ALL of this…
- How to set up your business brand (logos, colors)
- How to create segments
- How to create opt-in forms
- How to create an email sequence
- How to resend email campaigns to those who don’t open them
- How to add images, video and your Instagram feed to emails
- How to design email templates for your brand that will save you time and money
- How to upload your lead magnet so that your audience get it right away when they subscribe to your email list
Facebook Ads for Travel Entrepreneurs
As you start to learn about how critical it is to have an operational marketing funnel for your business, you’ll soon realize the importance of opening the top of your funnel with strong traffic drivers, Facebook Ads is a popular strategy.
In this course, you’ll learn how to…
- What information Facebook collects from its users and how to find your audience through their behaviors and demographics.
- How to set up your first Facebook Ad campaign
- How to set goals for your first Facebook Ad campaign
- How to measure and analyze the effectiveness of your campaigns and make changes as needed.
This course has been co-created by a Facebook Ads Expert who runs her entire business coaching and teaching Facebook Ads, together with Sandra McLemore, the travel industry expert. This means that you are learning Facebook Ads specifically for the travel industry that you are building your business in.
Each of our core courses includes several interactive videos with simple implementation success worksheets (when needed) designed to help you move the needle forward in your business.
Not sure where to start?
We recommend starting at the top. Whether you’re just starting your travel business, looking to scale or you’re ready to skyrocket it’s best to have a rock-solid business plan in place first and an email list to sell travel to.
New courses will open in summer 2022.
ONLINE COURSES FAQs
Each of the courses has been specifically defined for travel business owners by travel industry experts and in some cases course specific experts.
This makes the courses ideal for a travel business in its startup, scale or skyrocket phase of growth. Thousands of travel business owners, and their independent contractors have taken our courses and they are 5 star rated by all participants.
If you are seriously about business growth, pick the course that solutions your biggest problem and start there. If you’re not sure where to start, we recommend signing up for our signature course, Travel Marketing Revolution.
Each course include the following:
- Video lessons hosted by Sandra McLemore, sometimes with special guest experts
- A PDF copy of the class notes that Sandra uses to teach (certain courses only)
- A checklist or workbook for to help you implement the strategies
- Clear direction on how to implement what you have learned
- At any time you can ask questions or get support from other course participants as well as our team.
If you’re unsure where to start, we recommend joining Travel Marketing Revolution. Our signature course is well known in the industry for having a high level of detail and an abundance of clear how-to style lessons.
As this is a digital product where you receive in full what you’ve paid for, there is no refund for individual course purchases.
Unlike other courses out there that just educate and inspire you, our courses are specifically designed to provide you with a step-by-step action guide that will help you to not just learn the content, but to implement it into your business straight away.
Check out our most recent client testimonials to learn about the rock-solid results our students have achieved.
Yes, once you pay your course tuition you have direct access to the course content for the life of the course.
