TRAVEL MARKETING & MEDIA

traffic +
conversion experience

March 13, 2024 – amsterdam

Seamlessly weave together ship inspections, trade shows, and FAM sailings with a game-changing, high-conversion blueprint.

2024 TRAVEL Traffic + Conversion Experience

Get excited for this event in Amsterdam! It’s not only the perfect bridge linking all your experiences and learnings, but it’s also one of those rare moments when the Travel Marketing & Media® community comes together in person.

And guess what? Hundreds of us will be there! It’s the ultimate meet-up opportunity.

Plus, you’ll benefit from the stellar, hands-on training (that you’ve come to expect at TMM) in travel marketing and sales conversion.

Prepare to boost your leads and skyrocket your sales!

2024 Travel Traffic + Conversion EXPERIENCe

ABOUT THE EVENT

MARCH 13, 2024
9:00AM - 11:00AM OR 11:30AM - 1:30PM VENUE TBC

What + Why

  • This will be the first in-person event that is 100% focused on sales and marketing for your travel business.

  • Travel advisors have traditionally attended conferences that are sponsored and delivered by suppliers (cruise lines, hotels, resorts, insurance etc). These are vital for product knowledge and industry updates however don’t focus on how to get clients or close the sale.

  • The program will be 1.5 full days in the classroom working on your business using a printed workbook, lots of support and incredible teaching. 

  • The program is good for all travel advisors (new to industry and seasoned).

  • It’s for you if you aren’t yet hitting your goals and/or you aren’t working with the right clients or selling the type of travel you want to.

  • The program is for all niches and it doesn’t matter who your host agency or consortia is – or what suppliers you sell as the focus is on helping you to drive more traffic and convert more sales.

How (Event outcomes)

  • Have clarity on your niche and ideal client
  • Have a core message
  • Have a 2 year content plan for your business; pieces to go out weekly
  • Have a 2 year content strategy for social media that supports your goals
  • Have sales goals in place for your business
  • Learn how to create opt-in forms to build an email list
  • Create a tactic list that will put you in front of your target audience
  • Understand how to write copy that converts
  • Have planning fees and services copy in place for your business
  • Have a detailed onboard plan for new enquiries to turn them into leads
  • Have a sales questionnaire to use in the planning meeting
  • Put together a proposal that will wow your client and save you time
  • Learn strategies to convert proposals into sales
  • Identify tactics & areas to upsell after the deposit is paid, before departure

half-day Optional add-on for a limited number of participants

  • Learn how to take incredible videos and photos with your smartphone or DSLR
  • Get a new in destination headshot
  • Take a walking photography tour of the old town in San Juan to practice your new skills

✅ INCLUDED

  • All in-person lessons during the 1.5 days
  • Printed workbook + instructor training notes
  • Break snacks plus tea & coffee
  • Lunch on Day 1
  • 3 email nurture sequence from our niche library
  • 5 bundles of your choice from our online shop
  • 2 magazines of choice from our online shop
  • 2 thirty minute post-event Q&A sessions
  • Join a pod of like-minded travel advisors to give and provide motivation and momentum after the event
  • Digital travel planning form to use in your planning meetings and consultations

    SIGN UP BY JANUARY TO RECEIVE

  • 10 design layouts for your email marketing platform all customizable to your branding
  • VIP seating 
  • Free audio replay of every lesson in the live training

❌ NOT INCLUDED

  • Flights
  • Hotel (get the same room rate as AGC)
  • ASTA Global Convention ticket (AGC)
  • Optional add-ons

THE PROGRAM

Important Note: 

Attendees will receive a digital workbook, tailored for individual travel businesses, two weeks before the event.

Bring your laptop or a tablet equipped with a keyboard to work efficiently through the sessions.

ANCHOR YOUR EXPO EXPERIENCE WITH A HIGH-CONVERTING BLUEPRINT

The Traffic & Conversion Experience is the glue to your entire expo experience!

While ship inspections, personal sailing experiences, FAM trips, and trade shows offer valuable insights and immersive experiences, they won’t inherently bring in new leads. You need a structured plan.

This Travel Marketing & Media ® favorite event is meticulously crafted to complement the expo program. It acts as the cohesive force, synthesizing all your experiences and presenting them within a clear blueprint.

Our primary objective? To empower you with strategies on generating genuine river cruise leads and mastering your marketing efforts.

The endgame is straightforward: fast-track your marketing + sales and wait for the commission checks to roll in.

Bring your passion, drive, and be ready to dive deep. This is where your transformative journey begins.

THIS IS FOR YOU IF...

YOU HAVE NOT MADE YOUR FIRST RIVER CRUISE BOOKING... YET

YOU HAVE MADE SOME BOOKINGS BUT AREN'T HITTING YOUR GOALS

YOU DON'T KNOW WHERE TO FIND PEOPLE RIVER CRUISERS

MARCH 13, 2024

Right before the ASTA River Cruise Expo

AMSTERDAM

VIRTUAL + ON-DEMAND

RELEASES 3/1, 2024
$ 197 /one payment
  • TAKE AT YOUR OWN PACE
  • ARRIVE AT THE EXPO "READY"
  • 30 DAY REPLAY WINDOW

9:00AM - 11:00AM

MARCH 13
$ 197 /one payment
  • IN PERSON IN AMSTERDAM
  • INTERACTIVE WITH SANDRA
  • COLLABORATE WITH OTHER ADVISORS & AGENTS

11:30AM - 1:30PM

MARCH 13
$ 197 /one payment
  • IN PERSON IN AMSTERDAM
  • INTERACTIVE WITH SANDRA
  • COLLABORATE WITH OTHER ADVISORS & AGENTS

FAQ

Tickets for the ASTA Global Convention are separate to the TRAVEL Traffic + Conversion Experience. You can purchase ASTA Global Convention tickets on their website at www.asta.org
 

We know that all of those elements are not 100% organized and you are still working through them – likely waiting on various updates and elements. 

We want you to know about this experience while you are still in “planning mode” so that you can plan accordingly.

Yes! This is not going to be Sandra talking TO you. This will be Sandra guiding you in a workbook. You will be working ON your business and will leave the session with an actual plan… a completed plan that works.

Sandra is hosting two sailings – one on AmaWaterways and one on Avalon Waterways. 

Both sailings will feature a masterclass (different topics) but they will be 100% different to this.

No you do not. If you happen to be in Amsterdam doing a FAM or something else you are more than welcome to do this experience.