#29 2024 First Week Focus: Do These 4 Tasks Before the End of the Week
Ready to jumpstart your year with some clarity and calm? We’ve got you covered in our latest podcast episode. It’s all about four easy-peasy steps you can nail before the end of the first week in January. This isn’t just business talk; it’s about setting up both your mind and business for a fantastic year […]
#027 The First of Two Game-Changing Tools for Your Business!
If you’re looking to achieve record sales and commission for your travel business in 2024, perhaps numbers that you have never seen before, you’re going to need to do something differently. At Travel Marketing & Media ®, we have decided that 2024 is going to be a year of alignment and measurement. It will be […]
Content Snippets – How can they help you save your time?
No one actually enjoys writing emails. When was the last time you sat down to map out an email campaign, or compose a broadcast email and felt excited about it? Probably never. They’re tedious, they take up precious time, and we’d rather be doing other things. But none of that changes the fact that email […]
What Happens When Your Host Agency Faces Legal Trouble?
In the ever-evolving world of travel, agents often collaborate with host agencies for better resources, operational support, and supplier connections. But what if your host agency gets sued or goes belly-up? Here’s what you, as a travel agent, need to know. The Potential Impact Business Disruptions: Losing your host agency can mean immediate […]
Strategies for Clear Intentions and Seamless Drafting
Why you should write your email in google word first Sitting down at your desk to compose a sequence of emails for an upcoming campaign can feel like you’re staring down an endless tunnel of confusion and frustration. Maybe you’ve stood up to grab a snack, maybe you’ve scrolled the last hour away on Instagram […]
Picking the Best Platform for Your Growth
What is most important to you? Email support Live chat support Phone support Video tutorials Facebook group Lowest price possible Reporting & analytics ability What your friends have Not having to move as you grow your list Option to create preferences Design & aesthetics of templates Sequence setup Easy tags & segments Savings for annual […]
From Strangers to Subscribers: The Journey of an Opt-In Form
An opt-in form is an online form (usually asks forname, email, and now preferences). When someone fills in this form they are officially climbing into the top of your marketing funnel and turning from a stranger to an email subscriber. Having highly engaged email subscribers will then convert into paying clients. What information is collected […]
Tags vs. Segments
How can Tags and Segments can help you Market your business When you open your email marketing platform – be it ConvertKit, Flodesk or something similar, you will find a list of your subscribers. These are people who have either been manually loaded by you (with their permission), or who have opted in at some […]
How to get your visual brand right
Your visual brand decision Colors – Choose 3 brand colors Logo – Decide if you will use your current logo or a watermark (you will create this on the weekend). Tagline – It’s possible that you don’t have a tagline for your business in place. If you do not, that’s OK. You’ll find that the […]
Testimonials 101: How to showcase your business’s excellence
A few nice compliments about you is not enough to convince others. You need social proof. #receipts Three Part Testimonials What they asked forAnthony and Sandra wanted to get away for some alone time. They wanted to go to Italy. Because it would be Anthony’s first time in Rome they wanted to add somewhere […]
