Content Snippets – How can they help you save your time?
No one actually enjoys writing emails. When was the last time you sat down to map out an email campaign, or compose a broadcast email and felt excited about it? Probably never. They’re tedious, they take up precious time, and we’d rather be doing other things. But none of that changes the fact that email […]
What Happens When Your Host Agency Faces Legal Trouble?
In the ever-evolving world of travel, agents often collaborate with host agencies for better resources, operational support, and supplier connections. But what if your host agency gets sued or goes belly-up? Here’s what you, as a travel agent, need to know. The Potential Impact Business Disruptions: Losing your host agency can mean immediate […]
Email Sign-offs
Because we send and receive so many emails on a daily (even hourly) basis, the way we sign off our emails (say goodbye) is a great opportunity to communicate confidence and professionalism while also opting for a friendly tone. What is an email sign-off? An email sign-off (aka signature) is how you wrap up your […]
What if you just said “NO”
Why and How to say no to some bookings What if you felt confident enough to take a leap of faith, and decided to reject anything and everything that stood in the way of you achieving your business goals? What if you just said “no”… In every other aspect of your life, you’re probably quite […]
“Where is the safest place to travel?”The most dangerous question asked as a travel advisor
Your words are powerful and could leave you very exposed Never before, in the history of selling travel, has the language you use with your clients been more critical. Many of you are likely seeing a surge in your business with clients wanting to take vacations after being grounded for so long. And with […]
Why you need to dedicate a large portion of your website to destinations and experiences
Historically, travel advisor websites have been cluttered with loud colors, deeply discounted vacations, and a myriad of ads for various travel suppliers often placed by hosted agencies. If a potential client didn’t click away within seconds of landing on the homepage, they’d scroll down to find dry sales copy and 1980s stock imagery (deeply […]
6 Tips to Remember When You Start Using QR Codes in Your Travel Business
When you start a new tactic in your business it can be a combination of both exciting and overwhelming. From researching and learning to getting your idea implemented, you’ll find that your task list starts to grow longer and longer. It’s important to keep your mind focused on why you are implementing QR codes into […]
Split Campaigns & Subject Lines
Sometimes, it doesn’t matter how much research you do or how well you think you know your audience, your email campaign could still fall flat. This is where using split testing as an email strategy is vital. Split testing involves drafting up two different versions of the same email campaign and blasting it out to […]
Sharing Lead Magnets With Your Inactive Email List
You’ve worked hard to build up your email list, but there are always a few people who just don’t seem interested in Opening your emails. Maybe they signed up for your list a long time ago and haven’t interacted with you since, or maybe they’re just not that interested in your content. Whatever […]
The Power of Audio Messages in Relationship Building
We live and work in a digital world constantly inundated with emails, texts, and webinars, and it can be easy to Forget the power of a personal touch. We email for business and personal reasons and it’s hard to *want* to read Emails and sift through your inbox after you clock off the job. […]
