YOUR QUIZ RESULTS
We'd love to show you where you are now and how to get to where you need to be.
Yay You!
YOU TOOK OUR QUICK QUIZ AND NOW WE'D LOVE TO POINT YOU IN THE RIGHT DIRECTION TO HELP YOU TO GROW THE TRAVEL BUSINESS OF YOUR DREAMS.
YOUR QUIZ RESULTS
Your focus should be on the middle of your marketing funnel, the connection phase.
A marketing funnel is a business process where you turn strangers into customers, and the middle of the funnel is all about your clients getting to know, like and trust you (we refer to it as building the KLT).
If you do a great job in this part of the funnel, you’ll never struggle to close sales… ever.
We’re assuming from your quiz answers that you already have a flow of new prospective clients coming into your email list on a weekly basis. If that’s not the case, you’ll want to circle back to the top of your funnel and nail that first before moving onto the middle of the funnel.
A marketing funnel is a business process where you turn strangers into customers, and the middle of the funnel is all about your clients getting to know, like and trust you (we refer to it as building the KLT).
If you do a great job in this part of the funnel, you’ll never struggle to close sales… ever.
We’re assuming from your quiz answers that you already have a flow of new prospective clients coming into your email list on a weekly basis. If that’s not the case, you’ll want to circle back to the top of your funnel and nail that first before moving onto the middle of the funnel.
WHAT YOU NEED TO DO NEXT
Here’s a list of tasks you can focus on to improve the middle of your funnel.
Once these are all in place you can then move onto the bottom of your marketing funnel, which is where the magic and the money happens.
Once these are all in place you can then move onto the bottom of your marketing funnel, which is where the magic and the money happens.
- Decide which medium you’ll use to provide fresh weekly content (podcast, blog or video)
- Create a content calendar for the next 12 weeks and map out what you are going to talk about each week
- Start sending a weekly email to your audience pointing them in the direction of that fresh new weekly content
- Commit to adding videos to your website – specifically the About, Services, and Testimonials videos. Video is the fastest way to build the KLT with your clients.
WHERE YOU CAN LEARN MORE
Here are some tools to learn more:
- Subscribe to our free weekly Sunday business tips. We deliver something helpful for your travel business at 11 am every Sunday.
- Check out Growth Track – our business growth resource center full of quick reads (1-3 minutes each).
- Visit the Smart Tools page on the Travel Marketing & Media website. We’ve listed out all of the tools that we use in our business. Each of the tools makes our business life easier.
- Take a look at Travel Marketing Revolution. It’s our monthly mentoring program and it opens every year in July, November and March. We focus on solving one problem only – attracting a consistent flow of new clients to your travel business.
- Watch our free Power Session videos on our Facebook page
- Connect with us on Facebook and Instagram.
