TRAVEL MARKETING & MEDIA

QUICK READS

Free business growth advice

Picture of Sandra McLemore

Sandra McLemore

Sandra McLemore is a digital marketing & business growth expert who got her start in the travel business over 20 years ago as a retail travel agent for STA Travel in a busy campus store front. She then worked her way into VP level in marketing, media and PR roles for the world's biggest cruise lines and travel brands.

What Happens When Your Host Agency Faces Legal Trouble?

[post-views]

In the ever-evolving world of travel, agents often collaborate with host agencies for better resources, operational support, and supplier connections. But what if your host agency gets sued or goes belly-up? Here’s what you, as a travel agent, need to know.

 

 The Potential Impact

 

  1. Business Disruptions: Losing your host agency can mean immediate disruptions. Whether it’s a decline in income or an operational hurdle, the effects can be palpable.

 

  1. Lost Tools and Relationships: Say goodbye to the booking tools, customer management systems, and supplier partnerships you once had access to through the host agency.

 

  1. Delayed or Lost Commissions: Outstanding commissions might get delayed or, even worse, disappear if the agency faces financial hardships or declares bankruptcy.

 

  1. Getting Entangled in Lawsuits: While you may have had no part in the wrongdoing, you could get dragged into the lawsuit or even face liabilities.

 

  1. Reputation on the Line: With your host agency in the limelight, clients might second-guess your reliability.

 

  1. Finding New Footing: Transitioning to a new host agency or operating independently can be a costly and challenging affair.

 

  1. Meeting Client Expectations: If your host agency can’t deliver promised services, you’re left to pick up the pieces. This might mean rearranging plans for your clients or even bearing some costs.

 

  1. Reading the Fine Print: Your agreement with the host agency could have clauses dictating your role in such scenarios. Don’t ignore the fine print.

 

  1. Insurance to the Rescue: If you’ve invested in Errors & Omissions insurance, it might cushion you against some professional claims, but always verify the specifics of your coverage.

 

  1. Investments of Time and Money: Whether it’s gathering documents, giving testimonies, or seeking legal counsel, these unexpected events can demand your resources.

 

 Navigating the Waters

 

If you’re in this boat, here’s a suggested action plan:

 

– Seek Legal Counsel: Understand your potential liabilities and your best moves forward with the guidance of a legal professional.

  

– Transparent Communication: Keep your clients in the loop. Address their concerns proactively and reassure them of your services.

  

– Financial Preparedness: An emergency fund isn’t just for personal crises. It can also tide you over during professional uncertainties.

  

– Regular Business Health Checks: Periodically review your business strategy and risk management. In the unpredictable world of travel, staying one step ahead can make all the difference.

 

Remember, the travel industry is all about adapting to the unexpected. With the right strategies and a proactive approach, you can navigate even the stormiest of seas and continue to offer exceptional services to your clients. Safe travels!

 

Facebook
Twitter
LinkedIn

More to explore

Waitlist

NOW OPEN FOR

Travel Marketing Revolution

100% of the reviews from travel business owners are 5 stars. The transformation is real!

This membership is a no brainer for anyone who wants new clients on a continuous basis. Each month the content, training, coaching, tools, and templates are all about getting new clients and keeping them. What we teach you each month can be implemented into any travel business big or small, new or old.

If you can set aside 2-3 hours per month to learn and implement these high converting strategies into your business, you will get and keep more clients.

WHAT SHOULD YOU BE FOCUSED ON IN YOUR TRAVEL BUSINESS RIGHT NOW?

Looking for some answers for your travel business? If you’re feeling overwhelmed, stuck in a rut or just not sure what you’re meant to be doing to grow that baby business check out our quiz-page.

ABOUT THE AUTHOR

Sandra McLemore is a digital marketing & business growth expert who got her start in the travel business over 20 years ago as a retail travel agent for STA Travel in a busy campus store front. She then worked her way into VP level in marketing, media and PR roles for the world’s biggest cruise lines and travel brands. Sandra is now the owner of TRAVEL MARKETING & MEDIA (formerly Village Girl Marketing), a marketing agency for travel brands specializing in content creation, design and media. Sandra is also the creator of THE TRAVEL AGENT’S SUITCASE and TRAVEL MARKETING REVOLUTION. Each service and program helps travel agents to get a consistent flow of new clients through smart marketing strategies. Over 60,000 travel agents have taken Sandra’s online training, and signed up for her digital marketing solutions. Sandra lives in Los Angeles and hosts a number of travel programs on cruise line and airline TV and can be seen on network news programs as a leading travel industry expert. Heading off to the best travel trade conferences? You’ll most likely catch her on stage there too!