In fact, you can’t run a profitable business if you have no clients. If you’re not sure what exactly you need to do, take the quiz and then continue reading below.
So what is the ONLY proven way to grow a business that is wildly profitable and consistent?
What is a marketing funnel?
Simply put, it’s a frame work full of tactics that will turn strangers into paying customers.
How do you setup a marketing funnel for your travel business?
The good news is that it’s not hard. Here’s what we suggest:
- Read about marketing funnels so that you feel confident understanding the different levels. We have some info below to get you started and each Sunday we send out a 2 minute read to help you grow your knowledge and skills..
- Do a giant brain dump of ideas. What tactics can you implement for each level of the funnel. It’s critical that each level has a plan of activity.
- Start creating lists of action items to setup each level. The TOP and MIDDLE of your funnel is the most important, starting with the TOP.
- Pull together a team of part time experts that can help you 1-3 hours a week each. Choose them based on their high level of skill for the tasks that you need doing. Always hire people who are better than you.
Where can you get more help?
We strongly recommend joining Travel Marketing Revolution, our online course that walks you through setting up a marketing funnel and also guides you through all of the tactics that you need to implement for each level of the funnel. We provide you with video lessons, templates, tutorials and strategic advice. You can also partner up with other course participants to work through the modules together. There are only 3 enrollment windows per year and you can sign up to get notified of the next window by joining the waitlist.
Top of Funnel
Where you drive traffic to your business and collect their email address. You need a strong lead magnet and then you need to promote it. When your audience accesses your lead magnet they will be added to your email list on your email marketing platform.
Middle of Funnel
This is where your audience will stay until they are ready to book. It is the best place to show off your expertise and stay on their radar. You need to send them fresh weekly content (no excuses). It can be a podcast episode, an article or a video. The content must align with your sales goals. Don’t lead with pricing, just destinations and experiences. Your audience might be here for a week or for a year but by sending them weekly content they will think of you first when it’s time to book.
Bottom of Funnel
This is where your audience becomes a paying client. It happens when they are ready to buy and if you did a great job in the top and middle of your funnel, closing the sale is super easy! When you have an incredible offer/opportunity you can send it to your audience as long as they have been receiving your weekly content for at least 6 weeks.
So if you’re not quite sure where to start, take the quiz to get an accurate diagnosis of where you are stuck and how to get un-stuck, and right after that, sign up to get notified of the next open enrollment for Travel Marketing Revolution.
Be sure to post any questions you might have below, and we’ll get right back to you! And if you like this article, give us some love by clicking on the ❤. We also encourage you to join our Facebook group for travel entrepreneurs, where we provide more great content
