3 Things You Need to Know About Email Deliverability
Email marketing plays a key role in any travel business plan. It’s how you connect with potential leads, build your client base, and show clients that you have a well-established brand. However, email campaigns can only be successful if they actually make it to your subscribers’ inboxes. To make the most of your travel business’s […]
The Truth About Creating Daily Habits
You carry out daily habits whether you realize it or not. From brushing your teeth every morning to watching TV every night, humans are surely creatures of habit. However, sometimes those habits can negatively impact our productivity if we don’t set clear priorities. When we think about being successful in our day-to-day routines, we usually […]
14 Tools to Help Your Reach Your Goals
It seems like every time you turn around, there’s a new app promising to be the solution to your productivity challenges. And although new doesn’t always equate to better, it’s important to be aware of the latest tools that can help with goal-setting and organization. Likewise, there are many non-digital tools that can help you […]
How to Set Goals and Achieve Them
It’s easy to set goals in your professional life–you know what you need to do and what you want to accomplish. However, it can sometimes be challenging to execute these goals and see them through to fruition. The good news is that if you’re struggling to stay committed to your travel business goals, it may […]
4 Benefits of Choosing a Niche to Serve in the Travel Industry
Settling on a specific travel niche is a great way to connect more intimately with your target audience and client base. Today’s travelers are interested in unique experiences that are personally meaningful to them, as opposed to more traditional, one-size-fits-all trips. When you tap into a particular niche or set of travel niches that you […]
8 Ways to Gain Credibility with Your Clients
Establishing yourself as a reliable partner is one of the keys to your business success. As a new entrepreneur or small business owner, it can be challenging at first to build your credibility with your client base. It’s difficult to use your business reputation to book clients when you’re just starting out and haven’t had […]
Can You Answer These 3 Questions About Your Travel Business?
Over the past 20 years I have worked in marketing and revenue roles (working my way up to VP level) for the biggest travel brands in the world. You’d be surprised how much they are just like you. They too put a lot of thought into attracting new clients, figuring out promotional strategies, creating effective […]
5 Reasons You Need Make List Building Your #1 Priority in Your Travel Business (NOW)
If social media disappeared tomorrow would you lose contact with most or all of your audience? I wouldn’t. Why? Because I have spent the last year really cultivating my email list. If Facebook (where I engage with them the most) disappeared tomorrow, I’d be OK because I have their names and their email addresses. I […]
8 Steps to Separating Your Business and Personal Finances
Whether you’re just starting out and not yet profiting, or a well-established business, keeping your personal finances and business affairs separated is no easy feat. However, the two just don’t mix well and it’s absolutely important that you don’t associate them the same. So to make it easier to manage these different financial matters and […]
10 Ways to Stop Feeling Like a Fake
Do you ever feel like a fake among the more experienced travel agents in the industry? Well, according to the international spokesperson and expert on imposter syndrome Dr. Valerie Young, there are ways to stop feeling like a fake in your industry. The key isn’t to wait until your feelings change but to switch up […]
