Content Snippets – How can they help you save your time?

No one actually enjoys writing emails. When was the last time you sat down to map out an email campaign, or compose a broadcast email and felt excited about it? Probably never. They’re tedious, they take up precious time, and we’d rather be doing other things. But none of that changes the fact that email […]

Planning fees

Onboarding Documents If you don’t have an onboarding document now is a good time to create one. It should detail the process of working with you, have an FAQ, and list out all of your services and fees. If you don’t have time to write one or would like it done for you, visit www.travelmarketingshop.com/shop. […]

Why you need to dedicate a large portion of your website to destinations and experiences

Historically, travel advisor websites have been cluttered with loud colors, deeply discounted vacations, and a myriad of ads for various travel suppliers often placed by hosted agencies.   If a potential client didn’t click away within seconds of landing on the homepage, they’d scroll down to find dry sales copy and 1980s stock imagery (deeply […]

6 Tips to Remember When You Start Using QR Codes in Your Travel Business

When you start a new tactic in your business it can be a combination of both exciting and overwhelming. From researching and learning to getting your idea implemented, you’ll find that your task list starts to grow longer and longer. It’s important to keep your mind focused on why you are implementing QR codes into […]

Split Campaigns & Subject Lines

Sometimes, it doesn’t matter how much research you do or how well you think you know your audience, your email campaign could still fall flat. This is where using split testing as an email strategy is vital. Split testing involves drafting up two different versions of the same email campaign and blasting it out to […]

Sharing Lead Magnets With Your Inactive Email List

You’ve worked hard to build up your email list, but there are always a few people who just don’t seem interested in Opening your emails.   Maybe they signed up for your list a long time ago and haven’t interacted with you since, or maybe they’re just not that interested in your content.   Whatever […]

The Power of Audio Messages in Relationship Building

We live and work in a digital world constantly inundated with emails, texts, and webinars, and it can be easy to Forget the power of a personal touch.   We email for business and personal reasons and it’s hard to *want* to read Emails and sift through your inbox after you clock off the job. […]

DELIVERING YOUR LEAD MAGNET WHEN YOU DON’T HAVE A WEBSITE

If you have been following Sandra McLemore, Amy Porterfield, or any of the online marketing experts, you know that having a lead magnet (and then promoting it) is the #1 tactic for growing an email list.   And why do you want an email list? Because an email list full of exactly the type of […]

Not sure how to explain your new travel planning fee to your audience?

We know that starting out with planning fees can give you all the feels – fear, anxiety and overwhelm. Those feelings come from not having clarity and confidence on two things: You are suffering from imposter syndrome and are scared you’ll lose bookings if you charge a fee. Your confidence is shot and you need […]

Blogs and Articles are not the same and you need to know the difference

Today I want to mess with your head a little – sorry! I know that I have contributed to your understanding of the word blog but I recently learned the difference between a blog and an article and why as business owners and content creators, it actually does matter. So, it’s my mission to show […]