#019 The relationship between marketing, sales, and the 4 x 100m relay
Do you know the difference between marketing and sales? Do know where one stops and the other starts? Do you know how they rely on each other? Using the analogy of a 4 x 100m relay, this episode will guide you through the dynamic process of turning potential clients into happy travelers, much like a […]
#018 Why we QUIT social media & why you might too!
I see you over there, lost in the jungle of social media algorithms and content waiting for that next booking to land in your inbox. Refresh.. refresh… still not there. Remember the days when your most challenging task was remembering airport codes and learning fare basis rules, not an Instagram analytics chart? For today’s travel […]
#017 Two places you will ALWAYS find new luxury clients
In this epsiode we are diving deep into the glamorous world of luxury travel. Ever wondered where to find those elusive jet-setters? We’ll talk about two tactics that ALWAYS work. The first is ads and the second is in person events. I give you brilliant examples of each and by the end of the epsiode […]
#016 Is someone else trafficking and benefiting from you website?
Website traffic and social media ads are incredible ways to target your audience, getting the attention of the audience you are looking for. You know you can run ads to target the following audiences: People who have visited your website (even specific pages) People who are on your email list People who already follow you […]
#015 What you need to know before you choose your first/next host agency
Choosing a host agency can be as tricky as packing a suitcase for a month-long vacation. With varying offerings, the quest for the perfect fit, reputation and trust considerations, support and resources, financial factors, and contractual agreements, it’s like navigating a travel maze. In this episode we talk about how to choose a host agency.
#014 From fashion merchandiser to travel advisor – how this Mom made the leap
From fashion merchandiser to travel advisor! Join us in this episode as we chat with Amy Little, a travel advisor who crafts amazing vacations for curious travelers. Amy shares her insights on balancing life and her travel business while helping clients discover captivating destinations that match their interests. Get ready to be inspired by Amy’s […]
#013 How Moonglade Travel creates, markets and sells escorted group travel
In this episode, we learn from your fellow travel advisor Shanell from Moonglade Travel. She generously shares how she creates the program for, markets, and sells her escorted group travel. Moonglade Travel is a luxury boutique travel company specializing in custom travel planning. Their specialties include all-inclusive Caribbean vacations, romantic getaways, and our world-class […]
#012 How to keep people on your website for longer (and why you want to)
One day, somebody in a boardroom said this… let’s sell furniture to people and make them build it themselves. And let’s make them walk around the store following arrows so that they look at every single thing we want them to 🇸🇪 You see, IKEA had a plan. They knew what they wanted to […]
#011 How hashtags actually work + our clever 4 category hashtag system for travel advisors
If Hashtags give you a headache, I think you’re going to love today’s episode. We’re going to talk all about what a hashtag is, and how I first truly understood hashtags. And I have to say it was a long time after hashtags came out that I started to truly catch on. I thought it […]
#010 Why your lead magnet isn’t working and how to fix it
So if you have a lead magnet or if you have ever had a lead magnet and it doesn’t work in this episode, my friend is for you because I know that feeling. I know that feeling of finally wrapping your head around the need your business has to have a lead magnet, the absolute […]
