Why your lead magnet isn’t working and how to fix it
So if you have a lead magnet or if you have ever had a lead magnet and it doesn’t work in this episode, my friend is for you because I know that feeling. I know that feeling of finally wrapping your head around the need your business has to have a lead magnet, the absolute […]
What is a lead magnet and why do you need one?
If you keep hearing the terms “lead magnet… freebie… give-away… free offer… IFO” thrown around and you aren’t sure what to make of it, it’s OK. In this episode, I’m going to lay it all out for you using a real example from my personal life. I’ll break down exactly what a lead magnet is, […]
Three things you are doing that attract price shoppers and DIY clients
Do you attract the wrong clients? Are you trying to persuade your audience to book different types of travel (the ones you want to sell)? Or perhaps you have no problem attracting new prospects but they end up ghosting you to price match your services, or they pick your brain and then end up booking […]
Where social media fits in your travel business
If you are exhausted by the social media game, this episode is for you. We sit down and have a real conversation about social media in this episode. I think you’ll be pleasantly surprised when and how I counsel you to go about your social media for your travel business. ▶︎▶︎▶︎ ▶︎▶︎▶︎ {{welcome-to-travel-marketing-media-}}
STOP! Before you buy a course, membership or coaching service, take this advice.
Your mentor has to show proof that they have had/currently have results in their methodology – for themselves or a travel advisor. Don’t be their “first”. Do you ever open your inbox and feel like you have been punched in the face by every masterclass, membership, workshop, conference, event, webinar, or FAM trip?! And here […]
Stop working for free – start charging planning fees NOW
As many of you know, I started my career in the travel industry as a travel advisor for STA Travel. I worked in a few of their branches before moving up to their head office in the UK. When I sold travel, we were paid commission on EVERYTHING, even domestic air. It was also an […]
Why my business failed and made NO money
🎶 (if you know the Fresh Prince of Belair opener, sing along in your head) Now this is a story all about how My life got flipped turned upside down And I’d like to take a minute, just sit right there I’ll tell you how I became …. a profitable business after failing the first […]
Two ways to choose (or clarify) your travel niche
A specific quote keeps popping up everywhere I go right now. I saw it on Pinterest and then in a notebook in Homegoods. Now it’s my ride-or-die quote sitting front and center on a post-it note in my office… You can do anything, not everything. I love it. I then thought, “Hey, this is like […]
The concept of niching your travel business
Do you know the most common mistakes that travel advisors make when they’re first starting? They try to sell *ANYTHING TO ANYONE* and end up selling very little. It feels counter-intuitive to say not to sell when starting, especially when you have bills to pay. As they move further into the industry, travel advisors realize […]
My Genesis story – how I got started in the travel industry
When people (like you) see my business, I’m sure many assume it was always like this… glamorous, big, profitable, and fun. But just like every business owner and entrepreneur, I started with the following: Zero followers Zero subscribers on my email list (I didn’t even know what an email list was or why I needed […]
